Nova Forma developed a revolutionary smart home touchscreen switch that is streamlined and customizable. CviaD was approached to establish a unique product name, tagline and brand identity to help introduce the product into a competitive market. It was imperative to project a voice, presence, and emotion that speaks to a sophisticated, DIY, tech-savvy consumer, as well as financial investors. The result is a logo representing the user-friendly, yet multi-faceted features of the device. The tagline defines the product and positions it above the competition.

“As a small business, we rely on CviaD’s depth and breadth of knowledge and experience to provide great relevant advice when we need it. We view CviaD as a partner of our organization rather than just a service provider. It was evident early on that they are concerned about our success and they are eager to help.”

— Ahmad Kasmieh