Accion International

Case Study :: Capital Campaign Kit

Challenge

To mark its 50th anniversary, Accion International wanted to double the number of microfinance institutions in its network, which would enable three million women and men in 33 countries to launch their own small businesses and achieve greater economic stability. To achieve this goal, Accion launched a year-long $65 million capital campaign and merged all of its individual fundraising activities during this period.

Results

Communication via Design created a capital campaign kit that included digital and print materials to be used both during and after the campaign. The kit is visually engaging, conveys confidence and simple sophistication, and speaks to the organization’s varied audiences with a clear call to action. With help from Communication via Design, Accion’s “Helping Millions Help Themselves” Capital Campaign reached its fundraising goal of $65 million within one year, as planned.

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