Czerlonka Case Study

Czerlonka Productions

Case Study :: Branding

Challenge
Czerlonka Productions, formally Czerlonka Event Design & Management, was widely known as an upscale wedding planning company. The founder, Eric Czerlonka, decided to transition the company to a full service corporate and destination event planning and management company. To assist in the transformation, the company needed an entirely new brand and positioning.

Results
Communication via Design embarked on the development of a new company name, tagline, positioning and messaging based on a discovery process that included extensive interviews with Mr. Czerlonka, interviews with current and former clients and an online review of competitors. This effort provided valuable insights from which CviaD proceeded to create the brand platform. Our work also included the creation of a suite of marketing materials, including marketing brochures, digital proposal template, PowerPoint presentation, stationery suite and a special gift delivered to current and prospective clients — a custom embossed notebook and signature card.

The rebranding initiative was so successful that within 6 months, the company relocated to new Boston headquarters to accommodate its growth.

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