Liberty Mutual

Case Study :: Partners Distribution Marketing Package

Challenge
Liberty Mutual Group, the largest Partners Distribution provider in the United States, needed to obtain new Partnership accounts and reinforce existing ones. The clear business need was to effectively communicate how a partnership with Liberty Mutual will increase the value of its clients’ product, reinforces relationships between partners and their customers and uphold credibility of their product.

Results
Communication via Design created a strategic positioning platform and value proposition, as well as a custom sales promotion package including a brochure with pocket, an executive summary, industry-specific insert sheets, PowerPoint templates, and a customizable letterhead template. The new sales collateral reinforced the Liberty Mutual brand, giving the target audience pertinent information about partnership offerings in one place, while empowering the company’s sales teams with valuable, focused tools which assisted them in forging new partnerships.

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