Massachusetts Convention Center Authority

Case Study :: Print and Online Annual Report

Challenge
In the United States, nearly two million meetings and conventions are held every year, generating $263 billion in direct spending. Massachusetts is a major player in this industry, but the MCCA wanted to corner an even larger share of that market, by emphasizing Boston’s role as an international city and destination.

Results
Communication via Design designed and developed both a print and an online annual report. Custom photography, video, infographics and dynamic content brought the message to life, reinforcing that Boston is the #1 ranked city in North America for hosting international meetings and conventions. The Boston Convention & Exhibition Center and the Hynes Convention Center has since earned a gold standard from the International Association of Congress Centres (AIPC), making Boston only the fourth city in North America and the 12th worldwide to have been awarded this top standard.

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