Natick Center Cultural District

Case Study :: Website

Challenge

With the belief that “a thriving creative sector is one of the state’s most powerful economic development assets,” the Massachusetts State Legislature in 2010 authorized an act to create a Cultural Districts Initiative. The Natick Center Cultural District (NCCD) has the distinction of being one of the first of such districts to be established. NCCD wanted to have a new website created in order to drive new business development, attract visitors, and create convergence of the local community of artists, business owners, residents, and stakeholders.

Results

To arrive at a solid brand platform, CviaD led a collaborative development process with the NCCD executive committee, each with their own unique interestes and goals. Through a consensus-building process, CviaD delivered a new brand identity, brand guidelines, website and mobile app to fully engage the community and visitors alike. This resulted in a 40% increase in NCCD membership within a year. Unique site visits more than doubled. Signature events announced through the site have attracted visitors from around the state and have strengthened NCCD’s alliance of merchants, artists, landlords and government.

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