Natick Center Cultural District

Case Study :: Website

Challenge

With the belief that “a thriving creative sector is one of the state’s most powerful economic development assets,” the Massachusetts State Legislature in 2010 authorized an act to create a Cultural Districts Initiative. The Natick Center Cultural District (NCCD) has the distinction of being one of the first of such districts to be established. NCCD wanted to have a new website created in order to drive new business development, attract visitors, and create convergence of the local community of artists, business owners, residents, and stakeholders.

Results

Recognizing that nearly half of all website visits are made using mobile devices, Communication via Design created a responsive website and content management system for NCCD to perform at a high level on all devices. The website informs and engages the community and visitors alike with a dynamic events calendar, an interactive map, easy payment processing for memberships, as well as special offers and coupons. Professional memberships are already on the rise!

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