ShiftCentral

Case Study :: Icon System Design

Challenge
ShiftCentral offers a rich suite of specialized products and services geared toward specific industry sectors and wanted each to have a visual identity that was distinctive yet complementary when viewed together. The identities needed to be flexible enough to be visually effective in online and printed materials.

Results
Communication via Design developed a system of icons that clearly represents each of ShiftCentral’s products and services. The system was designed as a foundation from which to build future visual identities. The initiative inspired an expansion of ShiftCentral’s brand guidelines.

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