The Greater Boston Food Bank

Case Study :: Marketing Collateral

Challenge
The Greater Boston Food Bank needed flexible, cost-effective marketing materials with consistent messaging and visuals to meet the outreach needs of the varied departments within its organization.

Results
Communication via Design created a modular marketing kit made up of several pieces of collateral — each of which could be used on their own or grouped together. Thanks in part to its decade-long collaboration with Communication via Design on a wide variety of projects, the Greater Boston Food Bank has consistently seen year-over-year increases in volunteer hours, food donations, and financial contributions. GBFB’s marketing collateral has served as a particularly effective tool in achieving these results.

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