LIU is the global specialty lines division of Liberty Mutual. The vision behind the LIU internal brand initiative is to foster a collaborative, innovative internal culture that motivates employees to move forward with a renewed commitment to LIU. The logo and tagline supports the five areas of strategic focus: Distribution, People, Collaboration, Products and Analytics, and Operational Efficiency. Accordingly, the five points in the logo’s arrow highlight ongoing initiatives and communications and link them to the new branding, using the colors associated with each area of focus. The tagline — Forward. Together. — supports LIU as it moves forward with a more connected, interdependent purpose, working collaboratively to deliver products that meet clients’ needs.