On August 2, 2016, CviaD conducted a Brand Design Challenge for Youth Design Boston. Youth Design empowers talented urban youth to pursue a path to higher education and promising equitable careers by engaging the professional design community to mentor, educate, train, and employ the next generation. The workshop involved brainstorming, collaborating in teams, defining a design brief, conceptualizing the brand, sketching, revising, and presenting final solutions. Each student played an important role, while coming away with a better understanding of the design process. And it wouldn’t be complete without lots of laughs along the way!