CviaD conceptualized and created a collateral campaign and digital assets to promote The May Dinner. The May Dinner is the John F. Kennedy Library Foundation’s annual black-tie gala that celebrates the life and legacy of President Kennedy. This year, the gala honored his legacy with the presentation of the 2019 Profile in Courage Award to The Honorable Nancy Pelosi, Speaker of the U.S. House of Representatives. As a special highlight, it also commemorated the 50th anniversary of the Apollo 11 mission and President Kennedy’s call to the nation to challenge the impossible, cross a new frontier, and land on the moon.
The May Dinner provides crucial unrestricted financial support to the JFK Library’s programming, which serves hundreds of thousands of adults and children annually. Through free educational experiences, the Kennedy Library Forums series, the JFK Library’s digital archives, and arts and cultural programming, the Kennedy Library perpetuates President Kennedy’s legacy to new and growing audiences each year.