Our Creative Coffee Break series continued to draw a crowd this summer. The most recent complimentary webinar was dedicated to Digital Accessibility. Attendees grabbed their favorite cup of java and joined our virtual session. The presentation addressed the importance of Digital Accessibility compliance, best practices and legal ramifications of having a non-compliant website. Why is accessibility so important? The reason is that 61 million adults in the U.S. have some type of disability which equals roughly 1 in 4 people. To be inclusive, any website that does not properly meet accessibility standards is in jeopardy of tarnishing the organization’s brand, in addition to significant legal risk.

Here are some key takeaways:

  1. The risk of non-compliance can affect a company’s reputation and have devastating financial and legal consequences. The number of digital accessibility lawsuits in the U.S. is growing and targeting all industries and organizations.
  2. The top mistakes which make your website inaccessible are; unlabeled buttons, links and graphics, color contrast issues, missing visual focus indicators and difficult navigation.
  3. Accessibility is an organization-wide effort and must be addressed at all stages of a project and beyond to ensure success. Retrofitting is more expensive and time-consuming than incorporating accessibility from the start.
  4. Accessibility is not a one and done solution. Accessibility requirements change over time. It’s crucial to maintain your site and check periodically to make sure the entire site meets WCAG 2.1 requirements. Recurring training and maintenance is vital for maintaining its integrity.
  5. In addition to the above points, every site should have an accessibility statement and a feedback mechanism that allow visitors to report accessibility issues.

The webinar was so well received that we are planning to offer another Creative Coffee Break session on Digital Accessibility this Fall. Stay tuned!