Case Study :: Icon System Design

ShiftCentral offers a rich suite of specialized products and services geared toward specific industry sectors and wanted each to have a visual identity that was distinctive yet complementary when viewed together. The identities needed to be flexible enough to be visually effective in online and printed materials.

Communication via Design developed a system of icons that clearly represents each of ShiftCentral’s products and services. The system was designed as a foundation from which to build future visual identities. The initiative inspired an expansion of ShiftCentral’s brand guidelines.

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