Team
When you partner with us, you get a senior team of experts working as a dedicated extension of your company. We listen actively, plan strategically, and solve your business challenges. Meet our leadership team.
Vicki Adjami
Principal and Creative Director
Since founding Communication via Design in 1993, Vicki Adjami has become a recognized leader in the field of visual communications, bringing vast multi-industry experience to each and every project. As both principal and creative director at Communication via Design, Vicki’s highest priority is insuring that each solution communicates the client’s objectives while demonstrating the highest level of visual integrity. She accomplishes this through a collaborative design process and by building consensus among clients, external stakeholders, internal teams, and outside resources throughout the project lifecycle.
Under Vicki’s leadership, Communication via Design has launched highly successful design and marketing campaigns for corporations such as Liberty Mutual Insurance, State Street Corporation, IDG World Expo (Macworld Conference & Expo), and Gilbane Building Company and non-profits such as Boston Children’s Museum, The Greater Boston Food Bank, Visiting Nurse Association of Boston, and Tufts Medical Center Trust. Vicki has lectured at forums at home and abroad on topics such as graphic design and social media and has served as an adjunct professor at the Massachusetts College of Art. Some of her most notable accomplishments include being recognized as a “Top 40 Under 40” leader and entrepreneur and receiving awards from design journals such as American Corporate Identity, the Art Director’s Club of Los Angeles, and the League of Communications Professionals. Vicki holds a BFA from UMASS Dartmouth and an MBA certificate in entrepreneurial studies from Boston University.
“Good design is good business. If you think that good design is expensive, consider the cost of bad design.”
– Vicki can be found discovering live music from Boston to Singapore.
– She has practiced sho shu, tai chi, qi gong and belly dancing.
– Her bucket list includes traveling to every wine-producing region.
Jonathan Small
Communications Strategist
Jonathan collaborates with CviaD as a Communications Strategist. He has spent his 25+ year career helping non-profit organizations tell their story through winning brand strategies and compelling content. Jonathan’s key strengths lie in his skills as a “sense-maker,” his unique ability to translate complex and disorganized information into clear, crisp and compelling communications.
Jonathan’s recent projects with CviaD include work with Brigham and Women’s Hospital, Boston Preservation Alliance, MASCO, Mass Youth Soccer Association, Education Development Center, and the Catholic Schools Foundation. Prior to becoming an independent consultant in 2015, he served for five years as the Senior Director of Marketing, Communications and Technology for the National Institute for Children’s Health Quality, ten years as the Vice President of Marketing and Communications for the Institute for Healthcare Improvement (IHI), and eleven years in a variety of marketing and communications roles at Harvard Pilgrim Health Care and Harvard Community Health Plan. He received an MBA from the Yale School of Management and a BA from Oberlin College. He lives with his wife and two of their four children in Brookline, MA.
“Sow Good Seeds”
World’s Best Parallel Parker
Brian Sanders
Interactive Director
Brian Sanders is a passionate online marketer and technologist with over 20 years experience architecting, deploying, and optimizing interactive platforms to support both mature and start-up organizations. His online business experience and technology abilities are critical to the success of every project at CviaD. Brian’s areas of expertise include product and technology strategy and management, new ventures, business intelligence, online and affiliate advertising, web and mobile architecture and development, integration, optimization, content management systems, e-commerce, and mapping.
Brian has served in diverse roles, from Principal Software Engineer, to CTO, to Director of Business Intelligence, for a wide variety of companies and organizations, including MIT, Scholastic, MIVA (now Inuvo) and FAST (now Microsoft Search.) Brian holds a bachelor’s degree from UMASS Amherst and an MBA from New York University Stern School of Business.
“At CviaD, our client’s problems are our problems. Their success is our success.”
Brian is an avid runner, and also enjoys swimming, archery, and Shotokan karate.
Amy LeBow
Associate Art Director
Amy LeBow approaches every project with a holistic, creative vision and is a passionate problem solver. For over 15 years, she has delivered a fresh perspective on brand identity, websites, print and digital collateral. Amy has created notable work in industries that span across non-profit, education, technology, and healthcare. Amy’s work has received recognition by the Council for the Advancement and Support of Education (CASE), Print Magazine, AIGA, and the University and College Designers Association (UCDA).
Over the course of her 15-year career, Amy has had the opportunity to work at numerous design companies around the Boston area. She holds a BA in Psychology from University of Pennsylvania and a BA in Graphic Design from Massachusetts College of Art, where she also works as an adjunct professor.
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” — Paul Rand
Amy is always up for a conversation around books, movies, music, or Ru Paul’s Drag Race.
Brittany Bethune
Office Administrator
Brittany Bethune brings extensive managerial experience to her role as Office Administrator for CviaD. Brittany manages all aspects of accounts payable and receivable while maintaining efficient business processes and a professional office environment. In addition, she actively contributes to social media development and management to enhance CviaD’s online presence.
Brittany graduated from Berklee College of Music magna cum laude with a BA in Music Business and a minor in Psychology. Her studies in Music Business focused on management and entrepreneurial studies.
“Attitudes are contagious. Make yours worth catching.”
In high school, Brittany went back and forth from a tutu and bun to an ice hockey uniform. All while becoming fluent in Italian!