Team
When you partner with us, you get a senior team of experts working as a dedicated extension of your company. We listen actively, plan strategically, and solve your business challenges. Meet our leadership team.
Vicki Adjami
Principal and Creative Director
Since founding Communication via Design in 1993, Vicki Adjami has become a recognized leader in the field of visual communications, bringing vast multi-industry experience to each and every project. As both principal and creative director at Communication via Design, Vicki’s highest priority is insuring that each solution communicates the client’s objectives while demonstrating the highest level of visual integrity. She accomplishes this through a collaborative design process and by building consensus among clients, external stakeholders, internal teams, and outside resources throughout the project lifecycle.
Under Vicki’s leadership, Communication via Design has launched highly successful design and marketing campaigns for corporations such as Liberty Mutual Insurance, State Street Corporation, IDG World Expo (Macworld Conference & Expo), and Gilbane Building Company and non-profits such as Boston Children’s Museum, The Greater Boston Food Bank, Visiting Nurse Association of Boston, and Tufts Medical Center Trust. Vicki has lectured at forums at home and abroad on topics such as graphic design and social media and has served as an adjunct professor at the Massachusetts College of Art. Some of her most notable accomplishments include being recognized as a “Top 40 Under 40” leader and entrepreneur and receiving awards from design journals such as American Corporate Identity, the Art Director’s Club of Los Angeles, and the League of Communications Professionals. Vicki holds a BFA from UMASS Dartmouth and an MBA certificate in entrepreneurial studies from Boston University.
“Design is love. When you love your business, love your clients, love yourself, there’s no room for fear, worry or doubt and that’s where great things unfold. It’s all about serving clients and transforming their world. “
– Vicki can be found discovering live music from Boston to Singapore
– She has practiced sho shu, tai chi, qi gong and belly dancing.
– She loves finding symbolism in poetry… and in episodes of Mad Men.
Alyssa Dver
Strategy Director
Alyssa Dver is a leader in the field of product marketing and management and has helped dozens of companies attract, acquire, and retain more customers. She brings this wealth of experience to CviaD clients, guiding them in the creation of watertight marketing plans and robust messaging. Alyssa is also a firm believer in making decisions and gauging success using a variety of measurable data and keeping the client’s overall business objectives in sharp focus.
Alyssa has served as CMO of several global companies and organizations and has provided executive management advisory to dozens more, including Choice Hotels, IBM, Perkin Elmer, Pitney Bowes, Nokia, EMC, Boston College Center for Corporate Citizenship, EnerNoc, IDC, Aberdeen and many startups with technology products and services. Alyssa is a graduate of the Wharton School and is the author of six books, including “Kickass Confidence: Own Your Brain. Up Your Game.“
“Confidence is the business pheromone that naturally attracts prospects, talent and investors.”
– Alyssa reads, writes and speaks about the ability to unlock human potential through neuroplasticity.
– She plays in a band with her husband and children.
– She offsets her love of food, wine and beer with badminton and BodyCombat.
Brian Sanders
Technology Director
Brian Sanders is a passionate technologist with over 17 years experience engineering technology platforms to support both mature and start-up organizations. His broad technical experience and development abilities are critical to the success of every project at CviaD. Brian’s areas of expertise include product and technology strategy and management, new ventures, business intelligence, online and affiliate advertising, web and mobile architecture and development, integration, optimization, content management systems, e-commerce, and mapping.
Brian has served in diverse roles, from Principal Software Engineer, to CTO, to Director of Business Intelligence, for a wide variety of companies and organizations, including MIT, Scholastic, MIVA (now Inuvo) and FAST (now Microsoft Search.) Brian holds a bachelor’s degree from UMASS Amherst and an MBA from New York University Stern School of Business.
“At CviaD, our client’s problems are our problems. Their success is our success.”
Brian is an avid runner, and also enjoys swimming, archery, and Shotokan karate.
Candace Greland
Senior Designer
Candace Greland has held senior design positions in a wide variety of sectors, including architectural, automotive, education, non-profit, pharmaceutical, real estate, retail, and technology. Her areas of expertise are equally broad and include printed materials, trade show installations, web design, email marketing, and large-scale signage. A hands-on creative, Candace’s work has been recognized by EXHIBITOR magazine, Graphic Design USA, and the AIGA.
Prior to CviaD, Candace worked at several design agencies with clients such as Novo Nordisk, Astra Zeneca, Timex, and Adobe. Candace is a graduate of UMASS Dartmouth and has completed additional coursework at the Rhode Island School of Design and Bridgewater State University. She is also the recipient of an American Graphic Design Award and the Pinnacle Award for in-house design.
“If everybody is thinking alike, then somebody isn’t thinking.”
General George S. Patton, Jr.
– Candace listens to a lot of sports radio.
– She is a four-season beach-goer.
– She also loves spending time refining kerning and hanging punctuation.