Improved site for increased conversions and streamlined content management.
Brain Aneurysm Foundation
Digital Marketing, Website
The Brain Aneurysm Foundation (BAF) is the globally recognized leader in brain aneurysm awareness, education, support, advocacy and research funding. BAF approached CviaD for a complete website overhaul. It was imperative that the site provide easy access to information for lay people, researchers, scientists, and those actively experiencing a brain aneurysm. Clarity, accessibility and ease of site navigation were of the utmost importance. The site also needed compelling calls to action for donations, advocacy and support. The old site had been implemented in a nonstandard manner, complicating migration and maintenance, and making everyday editorial tasks difficult. CviaD’s challenge was to overhaul the existing content management system and adhering to WordPress and industry standards, enhance the website, and migrate to a new host. Due to restrictions placed on the previous visual interface, a design refresh was needed to support the messaging, and get the site into compliance with best practices for accessibility.
Many thanks Vicki Adjami and the CviaD team for all the great work you’ve done to enhance the work of The Brain Aneurysm Foundation! You have helped raise awareness!
First steps included a comprehensive analysis of the website, visual interface, CMS, hosting environment, and all third-party software and plugins. CviaD provided BAF options for keeping the site in-place, or migrating to a new host, with CviaD working closely with BAF to understand the costs and benefits of each option. With BAF choosing to move to a new host, CviaD began a rapid design and development process. The newly implemented BAFound.org is now a fully responsive, visual-rich website with an improved content structure and navigation. The refreshed interface features a rotating spotlight feature on the homepage and clear user pathways. Local, relevant information that was once buried is now automatically displayed prominently to visitors based on their location. The new site features an improved content structure, as well as deep integration with SEO and analytics tools, strategically implemented widgets for optimized conversion paths, streamlined editorial controls, and improved support for BAF’s network of support groups.