Treat AI as a collaborator that performs best with clear direction. Start with detailed brand guidelines that outline your tone, personality, key messaging, and any words or phrases to avoid. Give AI specific prompts with context about your audience, the desired tone, and the emotion you want to convey—this improves the quality of the output. Some tools can even be trained on your own content, like taglines or past campaigns, to capture your style. Remember, AI is an assistant, not a replacement—your final review and polish are what ensure every word reflects your mission and voice.