Revitalizing community connection through rebranding and inclusive digital accessibility.

Westerly Library & Wilcox Park, a cherished cultural and botanical asset, serves Rhode Island and Connecticut as a non-profit institution. Established in 1894, this hub fosters knowledge, events, culture, and relaxation. The Library also participates in a statewide-automated network, offering access to online databases, e-books, and over four million items from library collections across the state of Rhode Island.

Amidst the pandemic, upholding this vital community resource became paramount. CviaD was chosen to rejuvenate the brand identity, to align it with both the Library and the Park. In addition, a new website was needed to optimize virtual operations for digital accessibility, in advance of the timeline dictated by Westerly Library’s Strategic Plan.

The outcome of this effort were the result of CviaD’s thorough engagement with internal and external stakeholders, recognizing the need for a strategic rebrand and an elevated user experience on the website.

CviaD established a new logo that harmoniously encapsulates the essence of both Westerly Library and Wilcox Park. The logo symbolizes their unity as a single entity and a shared destination. To ensure its seamless and proper application, a set of brand guidelines was devised.

Concurrently, CviaD unveiled a highly dynamic and feature-rich website adhering to WCAG 2.1 AA accessibility standards. Through this inclusive design and functionality, the website solidifies Westerly Library & Wilcox Park’s position as an indispensable communal asset, fostering engagement and accessibility for all.